Excerpt from www.vitaminretailer.com - April 2010
The Green Scene
Recent studies show that today’s vegetables aren’t as healthy as those of yesteryear. Now is the time for shoppers to fill this nutritional void with a green foods supplement.
Because green foods and drinks are ideal for those looking to pack a nutritional punch with minimal servings, convenience is the No. 1 trend in this category. According to Steve Dinneen, marketing, advertising and design representative for Pines International, many companies are now offering green products in newly designed single-serve packages, and even in seltzer-like large tablets to promote ease of use. “The new forms offer a new path for the uninitiated to be introduced to the benefits of greens, so it’s all good for the category,” he said.
One such company leading the way in green convenience is Greens+ (Vero Beach, FL), which markets the GREENS Plus® Original Stick Pack. Ideal for on-the-go students, busy moms and rushed workers, GREENS Plus Stick Packs are packed with an easy-mix powder that dissolves in water or juice. This nutritious, tasty pick-me-up is a healthy alternative to energy drinks, the company said.
Boasting a 100 percent natural blend of 29 nutrient-rich superfoods, sea vegetables and high-energy herbal extracts, one serving of GREENS Plus delivers more essential vitamins, trace minerals, live enzymes and high- ORAC antioxidants than five full servings of fresh fruits and vegetables, and provides every vibrant color in the dietary food spectrum, as recommended by the United States Department of Agriculture. GREENS Plus can be taken more than once per day, with a minimum of eight glasses of pure water.
“Greens+ has changed to accommodate the busy consumer who doesn’t have time to make a green drink in the morning by creating easy-to-use, on-the-go stick packs that can easily be used in any juice or water bottle,” said Diane Kingsley, the company’s office manager. “We also have nine SKUs of energy bars available, which are perfect as grab-and-go foods.” |
